“This one mummy” says Aviana pulling at my purple top hanging in my closet. I had asked her to pick out some clothes for me to wear. Almost all the time I do this she will pick out a purple piece of clothing. Why? Because purple is Aviana’s favourite colour. I don’t know why, but it just is. If ever we need her to do something, if it is purple, that might just persuade her. For example:
Aviana – please eat your dinner…”NO!!!”…OK, how about you eat it from a purple Bowl? – “OK”.
Aviana – please get dressed…”NO!!!”…OK, how about you put on this purple top and purple trousers? – “OK”.
According to Wikipedia, “The age when infants begin showing a preference for colour is about 12 weeks old. Generally, children prefer the colours red/pink and bluee, and cool colors are preferred over warm colours. Purple is a colour favoured more by girls than boys. Colour perception of children 3-5 yrs of age is n indicator of their developmental stage. Colour preferences tend to change as people age.”
From infancy, we develop learned paired associations with colour meanings and emotions. These associations can elicit an automatic emotional response, thoughts and action without conscious awareness. One study explored colour preferences of young children and discovered that purple and pink showed significant gender difference, with girls rating purple and pink as a happy colour and boys rating it as an unhappy colour. Red revealed a marginally significant gender difference, with girls rating red as unhappy and boys rating it happy. Other colours -orange, yellow, black, white, blue and green revealed no significant gender differences. 
But what does a toddler’s favourite colour really mean? Here is an excellent post that explains it all.
You are welcome 🙂